7ffm handles your data responsibly and in full compliance with the LGPD. Here you'll find a clear, straightforward explanation of what we collect, how we use it, how we store it, and what rights you have as a data subject on the platform.
A summary of the key topics — read the full version in the numbered sections below
What information 7ffm collects during registration, platform use, financial transactions via Pix and boleto bancário, and the KYC identity verification process — with full transparency on each data category.
The legitimate purposes of data processing include: handling bets and payments, verifying identity, preventing fraud, meeting legal obligations, and improving the platform experience. Your data is never sold to third parties.
How 7ffm stores your data using 256-bit SSL encryption, role-based access controls, and secure servers — and how long each data category is retained in accordance with the LGPD and regulatory obligations.
Who 7ffm may share information with — exclusively operational partners necessary for platform functionality (payment processors, KYC providers) and authorities when required by law.
Access, correction, deletion, portability, and withdrawal of consent — all rights guaranteed to data subjects under the LGPD, with practical guidance on how to exercise them with 7ffm.
Which cookies 7ffm uses, what they are for, how you can manage or disable them in your browser settings, and how browsing data is used to improve your experience on the platform.
The 7ffm is the controller of the personal data processed under this Privacy Policy. For the purposes of the General Data Protection Law (Law No. 13,709/2018 — LGPD), the controller is defined as the legal entity that makes decisions regarding the processing of personal data.
7ffm operates the Sports Betting and online casino platform available at 7ffm.net, as well as its associated mobile app. By creating an account and using any of the platform's services, you enter into a direct relationship with 7ffm as the controller of your data, and this Policy fully describes how that data relationship works.
7ffm's data protection officer (DPO) can be reached by email at privacidade@7ffm.net for specific questions about privacy and personal data protection. For all other support matters, use suporte@7ffm.net.
7ffm's commitment: Your data is used exclusively for the purposes described in this Policy. 7ffm does not sell, rent, or share personal data with advertising companies or any third parties for commercial purposes unrelated to the operation of the platform.
7ffm collects personal data in the following categories, depending on how you use the platform:
Data you provide directly during registration:
Data collected during the KYC verification process:
Data automatically generated through platform use:
Financial transaction data:
Minimum required data: 7ffm collects only the data strictly necessary for each purpose. You can use the platform with the basic information provided at registration; additional data such as identity documents is only requested when required by a legal or regulatory obligation — primarily to process withdrawals above established limits.
7ffm processes your personal data solely for the following legitimate purposes necessary to operate the platform:
Every personal data processing operation carried out by 7ffm is supported by at least one of the legal bases set out in Article 7 of the LGPD. Below are the bases applied to each main processing category:
| Purpose of Processing | Legal Basis (LGPD) |
|---|---|
| Account creation and management | Contract performance (Art. 7, V) |
| Bet & Payment Processing | Contract performance (Art. 7, V) |
| KYC Identity Verification | Compliance with a legal obligation (art. 7º, II) |
| Fraud and money laundering prevention | Legitimate interest / legal obligation (Art. 7, II and IX) |
| Marketing communications and promotions | Consent (art. 7º, I) |
| Product improvement (anonymized data) | Legitimate interest (art. 7, IX) |
| Responding to authorities and court orders | Compliance with a legal obligation (art. 7º, II) |
| Responsible gambling program | Legitimate interest / consent (Art. 7, I and IX) |
Where processing is based on consent — particularly for marketing communications — you may withdraw that consent at any time through your account settings or via the privacy channel, without affecting the lawfulness of any processing carried out prior to withdrawal.
7ffm shares personal data with third parties only when strictly necessary for platform operations or required by law. The categories of recipients are:
7ffm requires all third parties with access to users' personal data to sign data processing agreements containing protection clauses equivalent to those applied by 7ffm itself, in compliance with the LGPD.
No data selling: 7ffm does not sell, rent, exchange, or monetize users' personal data with advertising companies, data brokers, affiliate networks, or any other entity for commercial purposes unrelated to the operation of the 7ffm platform.
Some of the technology infrastructure providers and services used by 7ffm may process data on servers located outside Brazil. When this occurs, 7ffm ensures that international data transfers comply with the requirements of Article 33 of the LGPD, specifically:
Most Brazilian user data is processed and stored primarily on infrastructure located in Brazil or in South American countries. Transfers to other regions occur only in specific contexts involving global security and infrastructure providers.
7ffm retains users' personal data for as long as necessary to fulfill the purposes described in this Policy, respecting the minimum retention periods required by applicable Brazilian law:
| Data Category | Retention Period | Legal Basis |
|---|---|---|
| Registration data (name, CPF, email) | 5 years after account closure | Civil Code / legal obligation |
| Financial transaction history | 5 years | Law No. 9,613/98 (anti-money laundering) |
| KYC Verification Documents | 5 years after account closure | Regulatory compliance |
| Betting history and results | 3 years after the last bet | Defense in legal proceedings |
| Access and security logs | 6 months (Marco Civil da Internet) | Law No. 12,965/2014 |
| User support data | 2 years after ticket resolution | Legitimate interest / legal defense |
| Non-essential cookie data | Up to 13 months or until consent is withdrawn | Consent |
Once retention periods expire, data is securely deleted or irreversibly anonymized. Anonymized data may be retained indefinitely for statistical purposes, with no possibility of identifying the original data subject.
7ffm applies a robust set of technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or improper destruction:
In the event of a security incident that may significantly affect your personal data, 7ffm will notify you and the ANPD within the timeframe established by the LGPD, with clear information about the nature of the incident, the data affected, and the measures taken to mitigate it.
Your responsibility: Your account security is also your responsibility. Use a strong, unique password for 7ffm, never share it with anyone, enable 2FA, and avoid accessing the platform on public Wi-Fi networks. If you suspect unauthorized access, contact support immediately via live chat.
7ffm uses cookies and similar technologies to ensure the platform functions correctly, personalize your experience, and analyze aggregate service usage. The categories of cookies used are:
When you first access 7ffm, a cookie consent banner will appear, allowing you to accept all cookies or manage your preferences by category. You can update your preferences at any time in your account's privacy settings or through your browser settings.
7ffm does not use third-party cookies for behavioral advertising or cross-site tracking. All cookies used are strictly related to the operation and improvement of the 7ffm platform.
7ffm is a Sports Betting and online casino platform intended exclusively for users aged 18 and over. The platform does not knowingly collect personal data from minors and does not allow minors to create accounts or place bets.
If you believe a user under 18 has created a 7ffm account or provided personal data to the platform, please contact us immediately at privacidade@7ffm.net. 7ffm will investigate the situation and, if confirmed, will close the account, delete the minor's data, and refund any deposited amounts to the identified legal guardian.
Minor protection: Access to the 7ffm platform is strictly prohibited for users under 18. The KYC verification process includes date of birth confirmation and, where necessary, identity document review. Legal guardians who become aware of underage use must contact support immediately.
The LGPD grants you, as a personal data subject, a set of rights that 7ffm is committed to respecting and upholding. See each right and how to exercise it below:
Request a copy of all personal data 7ffm holds about you, including the purposes for processing and any parties it has been shared with. Response within 15 business days.
Request the correction of any inaccurate, outdated, or incomplete data. Basic account details can be updated directly in your 7ffm account settings.
Request the deletion of your personal data, subject to the minimum retention periods required by law. Once the legal period has elapsed, data is permanently deleted or anonymized.
Request an export of your data in a structured, machine-readable format for transfer to another service provider. Available for data you have directly provided.
You may withdraw consent for processing based on this legal ground — such as marketing communications — at any time in your account settings, with no penalty.
Request information about the possibility of not providing certain data and the consequences of that refusal for your use of the 7ffm platform and available services.
Object to processing carried out on the basis of legitimate interest when you believe your fundamental rights outweigh that interest. Each case will be assessed individually.
You have the right to file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD) if you believe your rights have not been respected after contacting 7ffm.
Request human review of decisions made solely through automated processing — such as account blocks triggered by the anti-fraud system — that affect your interests.
To exercise any of the rights described in the previous section, please contact 7ffm's privacy channel by email at privacidade@7ffm.net, with the subject line "LGPD Request — [request type]". To ensure your request can be processed correctly, please include the following in your message:
7ffm is committed to responding to all requests within the legal deadline of 15 business days from the date of receipt. In more complex cases, this deadline may be extended by an additional 15 business days, with prior notice of the reason for the extension.
If you are not satisfied with the response you receive, you may escalate your complaint directly to the National Data Protection Authority (ANPD), the body responsible for overseeing compliance with the LGPD in Brazil.
Privacy support: The channel privacidade@7ffm.net is dedicated exclusively to requests related to personal data and the LGPD. For questions about your account, bets, or payments, please use standard support via live chat or email suporte@7ffm.net.
7ffm may periodically update this Privacy Policy to reflect changes in data processing practices, legal requirements, or improvements to internal processes. Any material change will be communicated with a minimum advance notice of 15 calendar days before it takes effect, through the following channels:
Continued use of the platform after the effective date of any changes constitutes acceptance of the updated Privacy Policy. If you do not agree with the changes, you may request account closure and withdrawal of your available balance before the effective date.
The version history of previous revisions of this Policy can be requested through the privacy channel, with the version number and effective date of each change indicated.
Current version: 2.4, effective January 10, 2026. Changes from the previous version include an updated data retention schedule, expanded details on security measures, and a broader section on data subject rights in line with ANPD guidance.
If you have any questions about how 7ffm handles your personal data, please reach out by email at privacidade@7ffm.net. For general support questions about your account, bets, or payments, use the live chat or email suporte@7ffm.net. 7ffm is committed to full transparency in how your data is handled.
Also read the full Terms and Conditions